Since Safaricom and Vodafone launched M-Pesa in March 2007, it has been 15 years. M-Pesa has grown to over 51 million users, 465,000 businesses, 600,000 agents, and 42,000 developers across Kenya, Tanzania, Mozambique, the Democratic Republic of Congo, Lesotho, Ghana, and Egypt since its inception in Kenya.
The service now handles over 61 million transactions every day, making it Africa’s largest fintech provider. The shift to 3G and 4G broadband smartphones have facilitated M-Pesa’s growth to a digital financial services provider.
M-Pesa Africa developed the Super App and a Business Super App in 2021, allowing businesses to operate a virtual storefront and provide services virtually via Mini Apps.
We launched M-PESA back in 2007 in a bid to deepen financial inclusion for our customers by connecting them to useful and affordable financial services. In 15 years, we have seen population access to formal financial services grow to as high as 83% as we introduced additional services and reached more customers.” Safaricom CEO, Peter Ndegwa said.
As part of the 15 year celebrations, Safaricom will reward 15 customers and 15 businesses every hour for 15 days from March 7th 2022 to March 22nd 2022 for sending money or making payments through the M-PESA Super App and M-PESA Business Super App. The winners will be randomly selected and will get back 15% of the transaction value up to a maximum of KSh. 1,000.
The M-PESA Super App makes several services easily accessible including shopping, restaurants and food delivery, transport services and government services among others. Current statistics indicate that at least 9 million customers and 320,000 businesses have downloaded the M-Pesa Super App since its launch.
In addition to the Super App, M-Pesa Africa is revamping the platform to support more digital services, faster development of new products, and to achieve increased stability and reliability. The platform revamp includes expansion of the M-Pesa APIs to provide developers with access to the service enabling them to deploy more innovations on the service.